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TOC: J Historical Res Mar

Introduction

Journal of Historical Research in Marketing, 2(1)

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Failing at retailing: the decline of the Larkin Company, 1918-1942
Howard Stanger [] []

Transatlantic retailing: The Franco-Mexican business model of fin-de-si‡cle department stores in Mexico City
Steven B. Bunker [] []

Department store advertising in newspapers, radio, and television, 1920-1960
Vicki Howard [] []

Scrip, stores, and cash-strapped cities: American retailers and alternative currency during the Great Depression
Sarah Elvins [] []

“You are a part of all of us”: black department store employees in Jim Crow Richmond
Beth Kreydatus [] []

Exploring new insights into retail history
Tracey Deutsch [] []