TOC: J Global Mar
Introduction
Journal of Global Marketing, 23(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
Editorial
–Erdener Kaynak []
Geographical Expansion by International Retailers: A Study of Proximate Markets and Global Expansion Strategies
–Michael Etgar; Dalia Rachman-Moore [] []
The Critical Role of Relationship Quality in Small- and Medium-Sized Enterprise Internationalization
–David B. Kuhlmeier; Gary Knight [] []
Strategic Marketing in New Zealand Companies
–Roger Brooksbank; Ron Garland; David Taylor [] []
It’s Not Black and White: Advertising and Race in Cultural Context
–Victoria Jones [] [Google Scholar]
Adaptation of Marketing Mix Elements in International Markets
–Thomas L. Powers; Jeffrey J. Loyka [] []
Brand Analyses of U.S. Global and Local Brands in India: The Case of Levi’s
–Vertica Bhardwaj; Archana Kumar; Youn-Kyung Kim [] [Google Scholar]
Book Review
A Review of “Global Marketing Management: Changes, New Challenges and Strategies”
–John E. Spillan []