PLS and Marketing Management
Introduction
The Use of Partial Least Squares (PLS) to Address Marketing Management Topics, Special issue of the Journal of Marketing Theory and Practice, Edited by Joe Hair, Christian Ringle and Marko Sarstedt; Deadline 15 Jun 2010
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SPECIAL ISSUE ANNOUNCEMENT
Journal of Marketing Theory and Practice
"The Use of Partial Least Squares (PLS) to Address Marketing Management Topics"
SPECIAL ISSUE GUEST EDITORS:
Joe Hair, Kennesaw State University, USA
Christian Ringle, University of Hamburg, Germany
Marko Sarstedt, Ludwig-Maximilians-University, Germany
The Journal of Marketing Theory and Practice (JMTP) is pleased to announce a special issue on partial least squares (PLS) modeling, scheduled for publication in 2011.
BACKGROUND INFORMATION:
Applications of PLS modeling have expanded rapidly in recent years and researchers and practitioners need to understand the advantages and pitfalls of this approach. Conceptual, theoretical and empirical manuscripts will be considered as long as the topic provides strong implications for the managerial practice of marketing (see JMTP positioning statement at bottom). If the focus of your manuscript is on marketing management problems and it offers clear managerial implications then please submit it for consideration for this special issue.
Empirical papers should utilize partial least squares (PLS) as the primary analytical technique, while focusing on a substantive marketing issue, (i.e., not just focused as a statistical technique). Manuscript topics can be related to all managerially relevant areas/topics in marketing. Conceptual papers should emphasize managerial uses of PLS, guidelines for data collection and sample size, application and interpretation of PLS modeling, moderation and mediation, invariance testing, hierarchical linear modeling, and other topical issues that facilitate the usefulness of PLS in marketing management applications.
SUBMISSION INFORMATION:
The due date for submission of manuscripts is June 15, 2010. Submitted manuscripts must follow JMTP Guidelines for Authors (see the following Web site): – click on ôInitial Submission.ö
Only original papers not currently under review or published elsewhere may be submitted. For questions, contact any of the guest editors:
Joe Hair: joefhair@gmail.com
Christian Ringle: cringle@econ.uni-hamburg.de
Marko Sarstedt: sarstedt@bwl.lmu.de
JMTP POSITIONING STATEMENT:
The Journal of Marketing Theory and Practice (JMTP) is positioned as a high quality journal internationally that is devoted to the publication of peer-reviewed articles addressing substantive, managerial issues in marketing. In the context of developing, enhancing, and disseminating marketing knowledge, JMTP values both conceptual and empirical work by academicians so long as the work provides strong implications for the managerial practice of marketing.