Fisher/SERVSIG Award Winners
Introduction
Nita Umashankar has won this award, with congratulations also to Jeffrey Meyer, Jeonghye Choi, Nancy Sirianni and Elisabeth Honka
Winners of the 2010 Fisher IMS & ÂÜÀòÉç¹ÙÍø SERVSIG Dissertation Proposal Award
The Initiative for Managing Services (IMS) at the Ohio State University’s Fisher College of Business, and the ÂÜÀòÉç¹ÙÍø’s Services Special Interest Group (SERVSIG) are pleased to announce the winners of the “2009 Fisher IMS and ÂÜÀòÉç¹ÙÍø SERVSIG Dissertation Proposal Competition” for the best doctoral dissertation proposals on Services. This is the fourth year of this annual award. The awards include three cash prizes ($2,000 for the First Place Winner, and $1,000 each for the First and Second Runners-up), and two honorable mentions. The first place winner and the two runners-up will present their research at a special session at the 2009 ÂÜÀòÉç¹ÙÍø Winter Educators’ Conference in New Orleans, LA (February 19-22, 2010).
FIRST PLACE WINNER: NITA UMASHANKAR
Affiliation: University of Texas at Austin
Advisor: Raji Srinivasan
Proposal: Rethinking Revenue Generation: Cross-Selling in the Customer Service Context
FIRST RUNNER-UP: JEFFREY MEYER
Affiliation: Texas A&M University
Advisors: Venkatesh Shankar and Leonard L. Berry
Proposal: Essays on Hybrid Bundle Pricing
SECOND RUNNER-UP: JEONGHYE CHOI
Affiliation: University of Pennsylvania
Advisor: David Bell
Proposal: Demand Evolution of Internet Retail Service over Space and Time
HONORABLE MENTION I: NANCY SIRIANNI
Affiliation: Arizona State University
Advisor: Mary Jo Bitner
Proposal: Branded Customer Service: How Aligning Employee Behavior with Brand Image Impacts Customer-Based Brand Equity
HONORABLE MENTION II: ELISABETH HONKA
Affiliation: University of Chicago
Advisor: Pradeep Chintagunta
Proposal: Quantifying Search and Switching Costs in the U.S. Auto Insurance Industry