TOC: J Mar Res
Introduction
Journal of Marketing Research, 47(1)
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Spanning the Boundaries
–Tulin Erdem []
A Control Function Approach to Endogeneity in Consumer Choice Models
–Amil Petrin, Kenneth Train [] []
Reducing Social Desirability Bias Through Item Randomized Response: An Application to Measure Underreported Desires
–Martijn G de Jong, Rik Pieters, Jean-Paul Fox [] []
The Effect of Customer Satisfaction on Consumer Spending Growth
–Claes Fornell, Roland T Rust, Marnik G Dekimpe [] []
Ties That Bind: The Impact of Multiple Types of Ties with a Customer on Sales Growth and Sales Volatility
–Kapil R Tuli, Sundar G Bharadwaj, Ajay K Kohli [] []
The Impact of Product Line Extensions and Consumer Goals on the Formation of Price Image
–Ryan Hamilton, Alexander Chernev [] []
Retrieving Unobserved Consideration Sets from Household Panel Data
–Erjen van Nierop, Bart Bronnenberg, Richard Paap, Michel Wedel, Philip Hans Franses [] []
Spatiotemporal Analysis of Imitation Behavior Across New Buyers at an Online Grocery Retailer
–Jeonghye Choi, Sam K Hui, David R Bell [] []
Forward Buying by Retailers
–Preyas S Desai, Oded Koenigsberg, Devavrat Purohit [] []
Patient- or Physician-Oriented Marketing: What Drives Primary Demand for Prescription Drugs?
–Marc Fischer, Sonke Albers [] []
Insincere Flattery Actually Works: A Dual Attitudes Perspective
–Elaine Chan, Jaideep Sengupta [] []
Effects of Indirectly and Directly Competing Reference Group Messages and Persuasion Knowledge: Implications for Educational Placements
–Cornelia Pechmann, Liangyan Wang [] []
Product Variety, Informative Advertising, and Price Competition
–Wilfred Amaldoss, Chuan He [] []
Identifying Response Styles: A Latent-Class Bilinear Multinomial Logit Model
–Joost van Rosmalen, Hester van Herk, Patrick J.F Groenen [] []
Early Marketing Matters: A Time-Varying Parameter Approach to Persistence Modeling
–Ernst C Osinga, Peter S.H Leeflang, Jaap E Wieringa [] []
Cultural Orientation and Brand Dilution: Impact of Motivation Level and Extension Typicality
–Sharon Ng [] []