TOC: J Mar Channels
Introduction
Journal of Marketing Channels, 17(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
Editorial
–Joyce A. Young Editor []
Multi-Unit Ownership Strategy in Franchising: Development of an Integrative Model
–Dildar Hussain; Josef Windsperger [] []
Influence of Franchisors’ Competitive Strategies on Network Size: The Impact of Entry Timing Decision
–Victoria Bordonaba-Juste; Laura Lucia-Palacios; Yolanda Polo-Redondo [] [Google Scholar]
Managing the FranchisorÄFranchisee Relationship: A Relationship Marketing Perspective
–Anna Watson; Richard Johnson [] []
What Prospective Franchisees Are Seeking
–Stephen Bennett; Lorelle Frazer; Scott Weaven [] []