TOC: Industrial Mar Man
Introduction
Industrial Marketing Management, 39(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
Misused and missed use Ä Grounded Theory and Objective Hermeneutics as methods for research in industrial marketing
–Stephan M. Wagner, Peter Lukassen, Matthias Mahlendorf [] []
Representing BtoB reality in case study research: Challenges and new opportunities
–Stefania Borghini, Antonella Car–, Bernard Cova [] []
Ethnographic Case Study (ECS): Abductive modeling of ethnography and improving the relevance in business marketing research
–Luca Massimiliano Visconti [] []
International research teams as analysts of industrial business networks
–Asta Salmi [] []
Sense and sensibility: Two approaches for using existing theory in theory-building qualitative research
–Poul Houman Andersen, Hanne Kragh [] []
What makes a good case study? A positivist review of qualitative case research published in Industrial Marketing Management, 1971Ä2006
–Michael Beverland, Adam Lindgreen [] []
Bridging the chasm between survey and case study research: Research methods for achieving generalization, accuracy, and complexity?
–Arch G. Woodside [] []
Anatomy of a social partnership: A stakeholder perspective
–Elizabeth J. Wilson, Michele D. Bunn, Grant T. Savage [] []
Involving the process dimensions of time in case-based research
–Lieven Quintens, Paul Matthyssens [] []
Case study research with moderate constructionism: Conceptualization and practical illustration
–Timo J„rvensivu, Jan-Ške T”rnroos [] []
`Good’ case research in industrial marketing: Insights from research practice
–Rebecca Piekkari, Emmanuella Plakoyiannaki, Catherine Welch [] [Google Scholar]
Critical realism in case study research
–Geoff Easton [] []
From complexity to transparency: managing the interplay between theory, method and empirical phenomena in IMM case studies
–Anna Dubois, Michael Gibbert [] []
Power, conflict, and cooperation: The impact of guanxi in Chinese marketing channels?
–Guijun Zhuang, Youmin Xi, Alex S.L. Tsang [] []
An integrated marketing capability benchmarking approach to dealer performance through parametric and nonparametric analyses
–M. Billur Akdeniz, Tracy Gonzalez-Padron, Roger J. Calantone [] []
Cluster and performance in foreign firms: The role of resources, knowledge, and trust
–Tsai-Ju Liao [] []
Role of network structure and network effects in diffusion of innovations
–Hanool Choi, Sang-Hoon Kim, Jeho Lee [] []