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: : : Summer 2010 "The Role of Marketing in Creating Customer Value and Enhancing Societal Welfare" 2010 ÂÜÀòÉç¹ÙÍø Summer Marketing Educators’ Conference Boston Marriott Copley Place 13-16 August 2010 Co-Chairs:

Submissions Due 14 Jan 2010

For marketing scholars and practitioners alike, the challenge is to consider marketing efforts with an eye to creating customer value, while simultaneously enhancing societal welfare. Marketing scholars can examine these goals from a perspective that acknowledges the importance to the firm, but also to customers and society at large. We need to think about and examine how firms can serve underprivileged segments, and yet remain viable; how marketers can embrace new digital technologies for commercial purposes, and yet respect the privacy of consumers; how firms can develop more environmentally responsible product and service offerings, and how advertisers can create messages that low literacy consumers can understand. These are but a few of the myriad opportunities that are worthy of attention. We raise these issues in the hope to spur discussion and more research, and propose the theme for the 2010 ÂÜÀòÉç¹ÙÍø Summer Educators’ Conference to be "The Role of Marketing in Creating Customer Value and Enhancing Societal Welfare."

The conference will take place in Boston, Massachusetts, a city rich in the New England tradition of yesterday that nevertheless touches the future with more than 100 colleges and universities. Mild August evenings, lobster, the Old North Church and Fenway Park await you.

The Conference is now accepting submission of papers until the deadline on 14 Jan 2010. There are .

Full information on this conference can be found at