Ad Spending, Media Coverage and the JM Blog
Introduction
Read and comment on "Influence of Ad Spending on Media Coverage in Magazines" by Diego Rinallo and Suman Basuroy in JM, 73(6)
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Featured Blog on "Influence of Ad Spending on Media Coverage in Magazines."
Please visit the Journal of Marketing Blogs section to discuss the following article by Diego Rinallo and Suman Basuroy “Does Advertising Spending Influence Media Coverage of the Advertiser?"
The URL for the blog appears below:
Free access to this featured JM article is available at:
Look forward to your participation/comments on this article in the JM Blog section of the JM website.
Sincerely,
Siva K. Balasubramanian
Journal of Marketing Website Editor