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1. The Effect of the Gap between College Students’ Perception of the Importance of Coffee Shops and Their Satisfaction after Patronizing Coffee Shops on Their Purchasing Behavior

– Won Ok Lee

2. The Factors Affecting Attitudes toward HSDPA Service and Intention to Use: A Cross-Cultural Comparison between Asia and Europe

– Hae Sung Jung, Jong Kuk Shin, Min Sook Park, Hong Seob Jung, Graham Hooley, Nick Lee, Hyok Jin Kwak and Sung Hyun Kim

3. The Effects of Product Line Rivalry: Focusing on the Issue of Fighting Brands

– Dong Hee Koh

4. The Effect of Mutual Trust on Relational Performance in Supplier-Buyer Relationships for Business Services Transactions

– Jeon Pyo Noh

5. The Impacts of Need for Cognitive Closure, Psychological Wellbeing, and Social Factors on Impulse Purchasing

– Myong-Han Lee, Rlaf Schellhase, Dong Mo Koo and Mi-Jeong Lee

6. The Effect of E-SERVQUAL on e-Loyalty for Apparel Online Shopping

– Eun Young Kim and Vanessa P. Jackson

7. Abstracts: A Special Joint Issue of Industrial Marketing Management with Journal of Global Academy of Marketing Science Vol. 37, Issue 7 (Oct. 2008): Korean Economic Growth and Marketing Practices (in English and Chinese)

1) Korean economic growth and marketing practice progress: A role model for economic growth of developing countries
2) A cross-national study of manufacturer’s power structures and control mechanisms: The moderating effect of group orientation culture
3) The effects of customer justice perception and affect on customer citizenship behavior and customer dysfunctional behavior
4) Differential effects of determinants on multi-dimensions of trade show performance: By three stages of pre-show, at-show, and post-show activities
5) Comparison of benefits of radio frequency identification: Implications for business strategic performance in the U.S. and Korean retailers
6) Industrial brand value and relationship performance in business markets – A general structural equation model
7) The significance of trust and renqing in the long-term orientation of Chinese business-to-business relationships
8) Does having a market orientation lead to higher levels of relationship commitment and business performance? Evidence from the Korean robotics industry
9) Mobile technology usage and B2B market performance under mandatory adoption
10) Salesperson’s innovation resistance and job satisfaction in intra-organizational diffusion of sales force automation technologies: The case of South Korea
11) The impact of the brand management system on brand performance in B–B and B–C environments
12) The role of contextual factors in relationship commitment of buyers to foreign suppliers: A survey of Korean importers
13) Managerial perceptions of global pioneering advantage: Theoretical framework and empirical evidence in the U.S. and Korea
14) Securing and managing an organization’s network legitimacy: The case of Motorola China