Customer Choice Modeling
Introduction
Customer Choice Modeling using ME>XL, Two part Webinar with Arvind Rangaswamy, 13 Jan and 20 Jan 2010 (both start at 11am US East Coast time)
: : : Posting
Join Dr. Arvind Rangaswamy in a two-part webinar:
Customer Choice Modeling using ME>XL
Part 1: Theory, January 13, 2010 at 11:00am EST
Part 2: Implementation, January 20, 2010 at 11:00am EST
Each webinar will be 45 minutes in length. The first will focus on the theory of Customer Choice modeling…the what and why. The second webinar will focus on the implementation of Customer Choice modeling using ME>XL ….the how of this process. Join us for either or both, depending on your particular needs.
Arvind Rangaswamy
Professor of Marketing, Penn State
No fee…but space is limited and reservations essential.
To register, visit
What the Webinar Will Cover
Understanding how customers make choices about products and services is a critical ingredient for marketing success, especially for those in direct mail, CPG, financial services, and online retailing industries. Such understanding is very useful for improving managerial decisions regarding marketing programs and activities (e.g., price, warranty) that drive actual customer behavior.
The choice modeling module in ME>XL is an Excel add-in that students can learn quickly and take with them when they enter the marketing profession. ME>XL models are all accompanied by a robust set of tutorials, business cases and instructor materials.
In this two-part webinar, Professor Rangaswamy will:
- Explain the basic concepts of customer preference and choice modeling and demonstrate how to teach these basic concepts of to students
- Demo ME>XL software implementation of the basic choice model and latent class choice model
- Illustrate the use of choice modeling using ABB Electric, BBBC case, and a business implementation
- Provide tips for teaching this material in class
Who Should Attend
- First-time instructors who are preparing to deliver a marketing analytics course
- Instructors seeking a customer choice module for an existing marketing basics or marketing strategy course
- Instructors of MBA or undergraduate marketing courses not currently using Marketing Engineering but who are interested in exploring how Marketing Engineering can best be integrated into their teaching program
- Current Marketing Engineering instructors who want to deepen their knowledge and share their experiences using this ME>XL set of templates and tools
No fee…but space is limited and reservations essential.
To register, visit
Best Regards,
The Marketing Engineering Team