Verhoef and Leeflang Win Maynard
Introduction
Peter C. Verhoef and Peter S.H. Leeflang have won the 2009 Harold H. Maynard Award for "Understanding the Marketing Department's Influence Within the Firm" from JM 73(2)
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2009 Harold H. Maynard Award
Peter C. Verhoef and Peter S.H. Leeflang have been selected as the recipients of the 2009 Harold H. Maynard Award for their article “Understanding the Marketing Department’s Influence Within the Firm” which appeared in the March 2009 (Vol. 73, No. 2) issue of Journal of Marketing.
Votes for the awards were solicited from members of the JM Editorial Review Board, and Jie Zhang served as chair. The article was chosen for its significant contribution to marketing theory and thought.
The award will be presented at the ÂÜÀòÉç¹ÙÍø’s 2010 Winter Marketing Educators’ Conference to be held February 19-22, at the Sheraton New Orleans in New Orleans, Louisiana.
- Peter C. Verhoef is Professor of Marketing in the Department of Marketing, Faculty of Economics and Business, at University of Groningen, the Netherlands.
- Peter S.H. Leeflang holds the Frank M. Bass Chair in Marketing at the Faculty of Economics and Business at the University of Groningen, the Netherlands.
The runner-up was:
- Gerard J. Tellis, Jaideep C. Prabhu, & Rajesh K. Chandy for their article “Radical Innovation Across Nations: The Preeminence of Corporate Culture” (January 2009)
The finalists were as follows:
- Jacob Goldenberg, Sangman Han, Donald R. Lehmann, & Jae Weon Hong, for their article “The Role of Hubs in the Adoption Process” (March 2009)
- J. Andrew Petersen & V. Kumar, for their article “Are Product Returns a Necessary Evil? Antecedents and Consequences” (May 2009).
- Michael Trusov, Randolph E. Bucklin, & Koen Pauwels, for their article “Effects of Word-of-Mouth Versus Traditional Marketing: Findings from an Internet Social Networking Site” (September 2009)