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: : : TOC : : journals

Relevant ARCategory:

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What’s the point of Marketing anyway? The prevalence, temporal extent and implications of long-term market share equilibrium
–Graham, C.D.A. [] [Google Scholar]

Consumer attitudes towards a European retailer’s private brand food products: an integrated model of Taiwanese consumers
–Lin, Chen-Yu; Marshall, David; Dawson, John [] [Google Scholar]

Motivating employees to "live the brand": a comparative case study of employer brand attractiveness within the firm
–Maxwell, Rachael; Knox, Simon [] []

How do major European companies communicate their corporate identity across countries? – An empirical investigation of corporate internet communications
–Halliburton, Chris; Ziegfeld, Agnes [] []

Corporate reputation in the era of Web 2.0: the case of Primark
–Jones, Brian; Temperley, John; Lima, Anderson [] []

Competitive intelligence in practice: empirical evidence from the UK retail banking sector
–Wright, Sheila; Eid, Elsayed R.; Fleisher, Craig S. [] []

The savvy French consumer: a cross-cultural replication
–Garnier, Marion; Macdonald, Emma K. [] []

Seniors’ attitudes to voicing complaints: a qualitative study
–Grougiou, Vassiliki; Pettigrew, Simone [] [Google Scholar]

Integrating transactional and relational exchange into the study of Exchange Orientation in customer relationships
–Lefaix-Durand, Aurelia; Kozak, Robert [] []

A stage model for transitioning to KAM
–Davies, Iain A.; Ryals, Lynette J. [] []

Making profit to solve development problems: the case of Telenor AS and the Village Phone Programme in Bangladesh
–Rashid, Ahmed T.; Rahman, Mizan [] []

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