TOC: Intl J Internet Mar Adv
Introduction
International Journal of Internet Marketing and Advertising, 6(1)
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Relevant ARCategory: |
The use of digital channels to create customer relationships
–Kristina Heinonen, Thomas Michelsson [] []
Developing Integrated Marketing Communication (IMC) in online communities: a conceptual perspective from search, experience and credence segmentation
–Pingjun Jiang, Swee-Lim Chia [] []
Identifying, segmenting and profiling online communicators in an internet music context
–Gianfranco Walsh, Vincent-Wayne Mitchell [] []
Involvement and the influence of online third-party endorsements
–Russell Williams, Anthony Grimes [] []
The effect of website usage and virtual community participation on brand relationships
–Hanna-Kaisa Ellonen, Anssi Tarkiainen, Olli Kuivalainen [] []