Revisit: B2B Marketing in India
Introduction
Business-to-Business Marketing Practices in India, Special issue of Journal of Business & Industrial Marketing, Edited by DVR Seshadri and Ramendra Singh; Deadline now 30 Jun 2010
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The deadline for submission has now been extended to June 30,2010.
Journal of Business & Industrial Marketing (JBIM)
Special Issue on: Business-to-business (B2B) Marketing Practices in India
Call for papers
Introduction: Increasing importance of India in the global economy
India, considered to be an emerging market, is also a prominent BRIC country (Brazil, Russia, India and China), and fast becoming an important hub of the global economy. Matloff (2004) cites a Gartner study according to which, 25 percent of all U.S. IT jobs will be offshored by 2010, from 5 percent today. It is likely that most of these offshored jobs will land up in India. Some industry pundits predict that like the Japanese ziabatsu, and the South Korean chaebols, India too may have its share of successful giants that accelerate her economic growth. Sheth and Sisodia (2006) in their path-breaking book, Tectonic Shift: The Geoeconomic Realignment of Globalizing Markets foresee the world to get fragmented into three main regional trading blocks: the European/African bloc, the Asian Bloc with China and Japan as its center, and the US/North American bloc with US and India as allies.
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