IAPNM 2010
Introduction
International Association on Public and Nonprofit Marketing, Bucharest, 10-11 Jun 2010; Deadline 15 Feb
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CALL FOR PAPERS
The National School of Political Studies and Public Administration, through the Faculty of Public Administration, together with the International Association on Public and Nonprofit Marketing, as the organizers of the 9 th International Congress of the International Association on Public and Nonprofit Marketing (IAPNM 2010), to be held in Bucharest, Romania, 10-11 June 2010- invite the submission of papers on any aspect of Public and Nonprofit Marketing to be considered for inclusion in the Congress.
Submitted papers will be double-blind peer reviewed by the International Scientific Committee listed on the web. Selected papers will be published in Journals ISI and EBSCO covered, as well as in the Congress’s Proceedings (with ISBN).
The Congress has a twofold objective, first, to compile and edit the latest developments in the field of research in Public and Non Profit Marketing, and secondly, to gather in a discussion forum professionals and academics interested in this area of the marketing discipline.
The Congress will include the following topics:
- Social marketing
- Marketing in Public Administrations
- Reviving and Reinventing Public Marketing
- Marketing fits Local Development
- Public Market – homogenous or segmented?
- Marketing and Health Institutions and Social Assistance
- Transferring Public and Nonprofit Marketing Best Practices to South-Eastern Europe
- The Path to Corporate Social Responsibility (CSR)
- Marketing in Nonprofit Organizations
- Marketing and Higher Education Institutions
- Marketing Communication Decisions– Above (advertising) and Below-the-Line (promotion, PR) in Public and Nonprofit Fields
The city of Bucharest (Romania) is the most recognized academic centre in Romania. Over decades, Bucharest has been known, especially in the Balkan world, as “Little Paris” due to its geographical position and economic, social and cultural importance that it had for South-Eastern Europe.
Nowadays, it is witnessing a spectacular development both as an economic, social and political centre of Romania, but also through re-enhancing the value of the cultural, patrimonial or tourist traditions.
If we add to these features the recognized hospitality and friendship of the Romanians, we will discover an excellent environment for developing a professional and scientific cooperation accompanied by attractive landscapes, historical monuments and leisure places.
All those wishing to present a paper at the Congress must submit their work in English by email (iapnm2010@snspa.ro). When submitting the paper you must also complete the Application Form. Deadline is 15 th February 2010. Authors will be informed of acceptance by 30 th March 2010.
The formats are as follows:
- Paper: Maximum extension of 15-din A4, including tables, charts, annexes and bibliography;
- Work in progress: Summaries of a maximum of 7-din A4. ;
- Experimental Junior Papers: They aim to encourage future researchers and motivate students to perform marketing work. They should be tutored by a teacher with a maximum of 5-din A4. Contributions of this type can be written and presented in English.
English is the official language of the congress.
The payment must be made by money transfer to the account listed under Registration on the Congress website.
For more details please visit our website or