TOC: Rev Mar Res
Introduction
Review of Marketing Research, 6
 : : : TOC
: : journals |
Relevant ARCategory: |
Review of Marketing Research
–Naresh K. Malhotra []
A Review of Prior Clasifications of Purchase Behavior and a Proposal for a New Typology
–Hans Baumgartner [] []
Measuring Customer Lifetime Value
–Siddharth S. Singh, Dipak C. Jain [] []
Learning Models
–S. Sriram, Pradeep K. Chintagunta [] []
Customer Co-Creation
–Matthew S. O’Hern, Aric Rindfleisch [] []
Challenges in Measuring Return on Marketing Investment
–Koen Pauwels, Dave Reibstein [] []
Service-Dominant Logic
–Stephen L. Vargo, Robert F. Lusch, Melissa Archpru Akaka, et al. [] []
Marketing in a World with Costs of Price Adjustment
–Shantanu Dutta, Mark E. Bergen, Sourav Ray [] []