TOC: J Strat Mar
Introduction
Journal of Strategic Marketing, 17(6)
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: : journals |
Relevant ARCategory: |
Editorial
–Nigel F. Piercy; Carolyn A. Strong [] []
Combating commoditisation in service provision: evidence from the UK telecommunications market
–Colin Turner [] []
An empirical study into the foundations of CRM success
–Ed Peelen; Kees van Montfort; Rob Beltman; Arnoud Klerkx [] []
Maybe I will, maybe I won’t: what the connected perspectives of motivation theory and organisational commitment may contribute to our understanding of strategy implementation
–Brian D. Smith [] [Google Scholar]
Measuring brand strategy: can brand equity and brand score be a tool to measure the effectiveness of strategy?
–R. K. Srivastava [] []
Collaboration or opportunism? The role of social capital in developing successful export clusters
–Phillip Waite; Paul Williams [] []