TOC: J Mar Theory Practice
Introduction
Journal of Marketing Theory and Practice, 18(1)
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Relevant ARCategory: |
The Impact of Customers’ Relational Models on Price-Based Defection
–Velitchka D. Kaltcheva, Robert D. Winsor, A. Parasuraman [] [Google Scholar]
Formation of Consumer Price Expectation Based on Package Design: Attractive and Quality Routes
–Ulrich R. Orth, Daniela Campana, Keven Malkewitz [] []
Prosocial Effects in Youth from Involvement in an Experiential, Cause-Related Marketing Event
–Todd J. Arnold, Timothy D. Landry, Charles M. Wood [] []
Effects of Family Structure and Socialization on Materialism: A Life Course Study in France
–Sarah Benmoyal-Bouzaglo, George P. Moschis [] []
Meaningful Replication: When is A Replication no Longer A Replication? A Rejoinder to Stella and Adam (2008)
–Mark F. Toncar, James M. Munch [] []
Have You Made Plans for that Big Day? Predicting Intentions to Engage in Funeral Planning
–Elyria Kemp, Steven W. Kopp [] []
Primer for New Authors: On the Fundamentals of Publishing in Marketing Journals
–David J. Ortinau [] []