TOC: J Intl Con Mar
Introduction
Journal of International Consumer Marketing, 22(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
Editorial
–Erdener Kaynak []
The Predictive Roles of Brand Personality on Brand Trust and Brand Affect: A Study of Korean Consumers
–Yongjun Sung; Jooyoung Kim; Jong-Hyuok Jung [] []
Technology Readiness Index (TRI): Assessing Cross-Cultural Validity
–Juan (Gloria) Meng; Kevin M. Elliott; Mark C. Hall [] []
Antecedents of Redemption of Reward Points: Credit Card Market in China and International Comparison
–Matthew Tingchi Liu; James L. Brock [] []
Consumer Purchase Decisions of Organic Food Products: An Ethnic Analysis
–Su-Huey Quah; Andrew K. G. Tan [] []
Segmenting Young Chinese Consumers Based on Shopping-Decision Styles: A Regional Comparison
–Jun Yu; Joyce Xin Zhou [] []
Book Reviews
A Review of “The Point of the Deal: How to Negotiate When “Yes” is Not Enough”
–Claude Cellich []
A Review of “Beyond Reason: Using Emotions as You Negotiate”
–Claude Cellich []