TOC: J Brand Man
Introduction
Journal of Brand Management, 17(3)
 : : : TOC
: : journals |
Relevant ARCategory: |
Brand new territory: Leadership, practice and research agenda
–Temi Abimbola [] []
Examining the customer equity framework from a consumer perspective
–Abhijith Holehonnur, Mary A Raymond, Christopher D Hopkins and Amanda C Fine [] []
Employer branding and market segmentation
–Lara Moroko and Mark D Uncles [] []
Is the company the only meaningful brand for services?
–Kaleel AM Rahman, Charles S Areni and Peter McDonald [] []
A political candidate’s brand image scale: Are political candidates brands?
–Francisco Guzman and Vicenta Sierra [] [Google Scholar]
Giving a shout out to Seagram’s gin: Extent of and attitudes towards brands in popular songs
–Federico de Gregorio and Yongjun Sung [] [Google Scholar]
Opening the door to counterfeits?
–Judith Mulholland and Andrew Terry [] []