TOC: Intl J Adv
Introduction
International Journal of Advertising, 28(5)
 : : : TOC
: : journals |
Relevant ARCategory: |
Editorial: Product placement: a hot topic gets hotter
–Charles R. Taylor
Today’s practice of brand placement, and the industry behind it
–Edith Smit, Eva van Reijmersdal and Peter Neijens
Product placement in entertainment media: proposing business process models
–Susan Chang, Jay Newell and Charles T. Salmon
Memory and perception of brand mentions and placement of brands in songs
–Ana Colovic and Eric Delattre
Exploring attractive messages in group package tour newspaper advertisements
–Kuo-Ching Wang, Po-Chen Jao and Yu-Shan Lin, Ying-Zhi Guo
The role of confidence in attitudeÄintention and beliefsÄattitude relationships
–Lars Bergkvist
Outcomes of advertiserÄagency relationships: the form and the role of cooperation
–Dale F. Duhan and Kare Sandvik
Book Reviews
What would Google do? – Jeff Jarvis (2009)
–Nicki Lynas
Ex Libris: The long shadow of Descartes, and the wisdom of Christopher Robin
–Kay Scorah