TOC: Psych & Mar
Introduction
Psychology and Marketing, 27(1)
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Relevant ARCategory: |
Public commitment as a motivator for weight loss
–Prashanth U. Nyer, Stephanie Dellande [] []
Value-driven Internet shopping: The mental accounting theory perspective
–Sumeet Gupta, Hee-Woong Kim [] []
How price increases affect future purchases: The role of mental budgeting, income, and framing
–Christian Homburg, Nicole Koschate, Dirk Totzek [] []
Moderators of the negativity effect: Commitment, identification, and consumer sensitivity to corporate social performance
–Tsung-Chi Liu, Chung-Yu Wang, Li-Wei Wu [] []
Salespersons’ self-monitoring: Direct, indirect, and moderating effects on salespersons’ organizational citizenship behavior
–Belén Bande Vilela, José Antonio Varela González, Pilar Fernández Ferrín [] [Google Scholar]