TOC: J Targeting Measure Analysis Mar
Introduction
Journal of Targeting, Measurement and Analysis for Marketing, 17(4)
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: : journals |
Relevant ARCategory: |
Editorial
–Jonathan Reynolds [] []
Optimizing stimuli order in marketing experiments: A comparison of four orders using six criteria
–Bryan Lilly [] []
Deterministic and stochastic Customer Lifetime Value models. Evaluating the impact of ignored heterogeneity in non-contractual contexts
–Mihai Calciu [] []
Enhanced customer targeting with multi-stage models: Predicting customer sales and profit in the retail industry
–Michael McCrary [] []
Migration of customers owing to a service substitution
–Ilona Murynets, Jose E Ramirez-Marquez and Wei Jiang [] []
Designing competitive loyalty programs: How types of program affect customer equity
–Asnan Furinto, Teddy Pawitra and Tengku E Balqiah [] []
How consumer expertise moderates the relationship between materialism and attitude toward advertising
–Talai Osmonbekov, Brian T Gregory, Willam Brown and Frank Tian Xie [] []