TOC: J Prod Innovation Man
Introduction
Journal of Product Innovation Management, 27(1)
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From the Editor
–C. Anthony Di Benedetto []
From the Special Issue Guest Editor: Special Issue on Branding and New Product Development
–Erik Jan Hultink [] []
Designing Visual Recognition for the Brand
–Toni-Matti Karjalainen, Dirk Snelders [] []
Consumer Innovativeness and the Use of New versus Extended Brand Names for New Products
–Richard R. Klink, Gerard A. Athaide [] []
Can All Brands Innovate in the Same Way? A Typology of Brand Position and Innovation Effort
–Michael B. Beverland, Julie Napoli, Francis Farrelly [] []
Global Integration of Brands and New Product Development at General Motors
–Janell D. Townsend, S. Tamer Cavusgil, Marietta L. Baba [] []
Lead Users and Early Adopters on the Web: The Role of New Technology Product Blogs
–Cornelia Droge, Michael A. Stanko, Wesley A. Pollitte [] []
High-Performance Product Management: The Impact of Structure, Process, Competencies, and Role Definition
–Rajesh K. Tyagi, Mohanbir S. Sawhney [] []
Learning Capability, Technological Parity, and Innovation Mode Use
–Clyde Eir¡kur Hull, Jeffrey G. Covin [] []
Sales Forecasting in High-Technology Markets: A Utility-Based Approach
–Reinhold Decker, Kumiko Gnibba-Yukawa [] []
Perspective: Economic Conditions, Entrepreneurship, First-Product Development, and New Venture Success
–Lisa Z. Song, Michael Song, Mark E. Parry [] []
Book Reviews
Unleashing Innovation: How Whirlpool Transformed an Industry by Nancy Tenant Snyder and Deborah L. Duarte
–Steven P. MacGregor []
The Principles of Product Development Flow: Second Generation Lean Product Development by Donald G. Reinertsen
–Katherine Radeka []
The Silver Lining: An Innovation Playbook for Uncertain Times by Scott D. Anthony
–Donovan R. Hardenbrook []