TOC: J Mar
Introduction
Journal of Marketing, 74(1)
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Relevant ARCategory: |
The Decline of Conceptual Articles and Implications for Knowledge Development
–Manjit S Yadav [] []
The Direct and Indirect Effects of Advertising Spending on Firm Value
–Amit Joshi, Dominique M Hanssens [] []
Is That Deal Worth My Time? The Interactive Effect of Relative and Referent Thinking on Willingness to Seek a Bargain
–Ritesh Saini, Raghunath Singh Rao, Ashwani Monga [] []
Ending a Price Promotion: Retracting It in One Step or Phasing It Out Gradually
–Michael Tsiros, David M Hardesty [] []
The Psychological Effects of Empowerment Strategies on Consumers’ Product Demand
–Christoph Fuchs, Emanuela Prandelli, Martin Schreier [] [Google Scholar]
The Malleable Brand: The Role of Implicit Theories in Evaluating Brand Extensions
–Eric A Yorkston, Joseph C Nunes, Shashi Matta [] []
Salesperson Influence on Product Development: Insights from a Study of Small Manufacturing Organizations
–Ashwin W Joshi [] []
Dynamic Effects Among Movie Ratings, Movie Revenues, and Viewer Satisfaction
–Sangkil Moon, Paul K Bergey, Dawn Iacobucci [] []