TOC: Rev Mar Sci
Introduction
Review of Marketing Science, Dec 2009
 : : : TOC
: : journals |
Relevant ARCategory: |
Survival Determinants for Online Retailers
–Ralitza Nikolaeva, Manohar U. Kalwani, William T. Robinson, and S. Sriram [] []
Regression Analysis of Marketing Time Series: A Wavelet Approach with Some Frequency Domain Insights
–Antonis A. Michis [] []
Quality, Sunk Costs and Competition
–John M. Crespi and Stephan Marette [] []
The Privacy Paradox: The Case of Secondary Disclosure
–Giles D’Souza and Joseph E. Phelps [] []
A Theoretical and Empirical Analysis of Alternate Auction Policies for Search Advertisements
–Subramanian Balachander, Karthik Kannan, and David G. Schwartz [] []
Featured Article
"The Effect of Variability in Price on Consumer Brand Choice",
–B. P. S. Murthi, Ernan Haruvy, and He Zhang [] []