TOC: Mar Theory
Introduction
Marketing Theory, 9(4)
 : : : TOC
: : journals |
Relevant ARCategory: |
Online consumer misbehaviour: an application of neutralization theory
–Lloyd C. Harris and Alexia Dumas [] []
Towards a service-dominant place marketing logic
–Gary Warnaby [] []
Convenience: a services perspective
–Jillian Dawes Farquhar and Jennifer Rowley [] []
I just tend to wear what I like: contemporary consumption and the paradoxical construction of individuality
–Terry Newholm and Gillian C. Hopkinson [] []
Freedom and constraint in the empowerment as jazz metaphor
–Steve Oakes [] []
Call for papers: Special issue of Marketing Theory on intentionality in the explanation of consumer and marketer behaviour
–Gordon Foxall [] []