TOC: J Med Mar
Introduction
Journal of Medical Marketing, 9(4)
 : : : TOC
: : journals |
Relevant ARCategory: |
The death of distance and why it matters to medical marketers
–Brian D Smith [] []
The use of apology in health care
–Michael J Howley Jr [] []
An exploratory study of key opinion leadership management trends among European pharmaceutical companies
–Brian D Smith [] []
Target Product Profile: A renaissance for its definition and use
–Paul W Tebbey and Charles Rink [] []
The effect of marketing strategy and marketing capability on business performance. Case study: Iran’s medical equipment sector
–Shahriar Azizi, Sedigheh Ansari Movahed and Maryam Haghighi Khah [] [Google Scholar]
Identifying product attributes through conjoint analysis with special reference to Color Doppler
–Vibhava Srivastava, Neeraj Pandey and Harish Sharma [] []
The Portuguese pharmaceutical market in the near future – A time series exploration approach
–Maria Helena Miranda Flores Baptista and Jorge M Mendes [] []
Sustaining performance: Learning from buyers’ experience of Viagra
–Owen M Bradfield, Caroline Parker and Leonie Goodwin [] [Google Scholar]
Nothing so practical
–Brian D Smith [] []