TOC: J Mar Res
Introduction
Journal of Marketing Research, 46(6)
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On Southbound Ease and Northbound Fees: Literal Consequences of the Metaphoric Link Between Vertical Position and Cardinal Direction
–Leif D Nelson, Joseph P Simmons [] []
Is Your Product on the Right Side? The "Location Effect" on Perceived Product Heaviness and Package Evaluation
–Xiaoyan Deng, Barbara E Kahn [] []
Supersize in One Dimension, Downsize in Three Dimensions: Effects of Spatial Dimensionality on Size Perceptions and Preferences
–Pierre Chandon, Nailya Ordabayeva [] []
Contingent Response to Self-Customization Procedures: Implications for Decision Satisfaction and Choice
–Ana Valenzuela, Ravi Dhar, Florian Zettelmeyer [] []
The Impact of Outcome Elaboration on Susceptibility to Contextual and Presentation Biases
–Gergana Y Nenkov, J. Jeffrey Inman, John Hulland, Maureen Morrin [] []
The Face of Need: Facial Emotion Expression on Charity Advertisements
–Deborah A Small, Nicole M Verrochi [] []
Benefits Leader Reversion: How a Once-Preferred Product Recaptures Its Standing
–Kurt A Carlson, Margaret G Meloy, Daniel Lieb [] []
The Political Participation Puzzle and Marketing
–Ron Shachar [] []
Statistical Benefits of Choices from Subsets
–Robert Zeithammer, Peter Lenk [] []
The Value of Informative Priors in Bayesian Inference with Sparse Data
–Peter Lenk, Bryan Orme [] []
A Conjoint Approach for Consumer- and Firm-Level Brand Valuation
–Madiha Ferjani, Kamel Jedidi, Sharan Jagpal [] []