TOC: J Financial Services Mar
Introduction
Journal of Financial Services Marketing, 14(3)
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: : journals |
Relevant ARCategory: |
Consideration sets for financial services brands
–John Dawes, Kerry Mundt and Byron Sharp [] []
The interrelationship of stock ownership and customer relationship volume: Case of a Nordic retail bank
–Jaakko Aspara, Henrich Nyman and Henrikki Tikkanen [] []
How to lengthen, deepen and broaden customer-firm relationships with online financial services?
–Chiung-Ju Liang and Hui-Ju Chen [] []
Bank image in the UAE: Comparing Islamic and conventional banks
–Hussein A Hassan Al-Tamimi, Adel Shehadah Lafi and Md Hamid Uddin [] []
Promotional messages in multichannel banking: Attractive or annoying?
–Anne Sunikka and Johanna Bragge [] []