TOC: J Database Mar
Introduction
Journal of Database Marketing, 16(4)
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: : journals |
Relevant ARCategory: |
Editorial
–John Ozimek [] []
Stay or leave: Applying Approach-Avoidance Theory to virtual environments
–W Randy Clark, Jeremy Ezell, Jeff Clark and Denisse N Sheffield [] []
How should the goals for ‘contact optimisation’ be set, and how should contact optimisation be managed in a multi-channel inbound and outbound environment?
–Julian Berry [] [Google Scholar]
2008 telemarketing amendments: What now?
–Rajesh Srivastava, Gwen Fontenot, Ray Stroup and Anne Keaty [] []
Building a CSF framework for CRM implementation
–Ilan (Daniel’s) Rahimi and Uri Berman [] []
Customer development strategies for exceeding expectations – An exploratory study
–Lawrence Ang and Francis Buttle [] []
Increased use of database right against former employees
–Ewan Nettleton and Clare Cruise [] []