Revisit: AMS 2010
Introduction
The Academy of Marketing Annual Conference, Coventry, 6-8 Jul 2010; Deadline 31 Jan
: : : Posting
The AM 2010 Conference will is being hosted by Coventry University Business School from the 6th-8th of July. We would like to invite you to submit competitive papers, working papers and posters to the Nonprofit and Social Marketing Track.
CALL FOR PAPERS
THE NONPROFIT AND SOCIAL MARKETING TRACK INVITES SUBMISSIONS OF INNOVATIVE AND ORIGINAL PAPERS IN ANY AREA OF NONPROFIT OR SOCIAL MARKETING.
Examples of topics that might be covered by submissions include:
- Social Marketing Campaigns
- Marketing of Healthcare Organisations
- Fundraising
- Donor Behaviour
- Advertising and Promotion for Nonprofit Organisations
- Use of Electronic Marketing by Nonprofit Organisations
- Branding and Positioning for Nonprofit Organisations
- Sponsorship of Nonprofit Organisations
- Cause Related Marketing
- Anti-Smoking Programmes
- Marketing of Religious Organisations
- Business/Nonprofit Sector Interactions
- Database Marketing
- Retailing and Merchandising Operations of Nonprofit Organisations
- Corporate Philanthropy
- Social Entrepreneurship
- Public Relations Activities of Nonprofit Organisations
The above are not intended to be exclusive however and submissions involving any other relevant topic in the nonprofit and social marketing domain will be welcome.
The call for papers for the conference as well as submission instructions can be found at:
Please note the following key dates:
- 31st January 2010 Closing date for submission of Conference Papers
- 31st January 2010 Closing date for submission of Doctoral Colloquium Papers
- 31st January 2010 Closing date for submission of Special Interest Session Proposals
- 7th May 2010 Paper acceptance confirmed
- 31st May 2010 Early bird registration closing date
- 5th of July 2010 Doctoral Colloquium
- 6th-8th of July 2010 AM conference 2010
The AM 2010 Conference will is being hosted by Coventry University Business School from the 6th-8th of July. We would like to invite you to submit competitive papers, working papers and posters to the Arts and Heritage Track.
Arts and Heritage Marketing
The area of arts and heritage marketing has expanded in recent years and this track invites submissions which address any marketing related issue within the arts and heritage sectors. We encourage authors take a wide perspective, empirically, practically and methodologically when submitting to this track. Papers should have a clear theoretical foundation and add to our understanding of marketing in these sectors. Papers which are in keeping with the conference theme of ‘transformational marketing’ are particularly welcome but papers of good quality on any appropriate arts and heritage marketing related issue would be welcome:
- The nature of marketing and its fit with the arts
- Marketing orientation and the arts
- Strategic arts marketing issues
- Marketing and consumption of all art forms (e.g. ‘for’ and ‘not for profit’; high art and popular culture)
- Arts/ heritage branding
- Researching arts/ heritage audiences
- Defining and delivering customer value in the arts/ heritage
- Creativity and innovation in the arts/ heritage organisations
- International issues in the arts/ heritage
- Moving beyond the art vs. commerce debate
- Co creation of the arts
- Performing identity: artist and audiences
- Digital media and arts provision
- Synergising academic and practitioner research in arts marketing
- Aesthetics and the art firm
The call for papers for the conference as well as submission instructions can be found at:
Please note the following key dates
- 31st January 2010 Closing date for submission of Conference Papers
- 31st January 2010 Closing date for submission of Doctoral Colloquium Papers
- 31st January 2010 Closing date for submission of Special Interest Session Proposals
- 7th May 2010 Paper acceptance confirmed
- 31st May 2010 Early bird registration closing date
- 5th of July 2010 Doctoral Colloquium
- 6th-8th of July 2010 AM conference 2010