TOC: Soc Mar Quart
Introduction
Social Marketing Quarterly, 15(4)
 : : : TOC
: : journals |
Relevant ARCategory: |
Designing and Testing a Shaken Baby Syndrome Prevention Program – The Period of PURPLE Crying: Keeping Babies Safe in North Carolina
–Desmond K. Runyan; Heidi J. Hennink-Kaminski; Adam J. Zolotor; Ronald G. Barr; Robert A. Murphy; Marilyn Barr; Kelly Sullivan; Elizabeth K. Dougall; Maryalice Nocera [] []
Myths, Mysteries, and Monsters: When Shaken Babies Make the News
–Heidi J. Hennink-Kaminski; Elizabeth K. Dougall [] []
Tailoring Hospital Education Materials for The Period of PURPLE Crying: Keeping Babies Safe in North Carolina Media Campaign
–Heidi J. Hennink-Kaminski; Elizabeth K. Dougall [] []
Exploring the Influence of the VERB™ Brand Using a Brand Equity Framework
–Simani M. Price; Lance D. Potter; Barnali Das; Yu-Chung L. Wang; Marian Huhman [] []
California-Mexico Collaborations on Social Marketing Campaigns Targeting Mexican Immigrants
–Victoria D. Ojeda; Sarah P. Hiller; Pamela Estrada [] []
Social Marketing Approach to a Successful Oral Cancer Case-Finding Pilot
–Ray Lowry; Anne Archer; Debora Howe; Rebecca Russell; Sara Hiom [] []
Role of Relationship Management and Value Co-Creation in Social Marketing
–Darshan Desai [] []
What Is So Special ÂÜÀòÉç¹ÙÍøt Social Marketing? I Mean, Really
–Bill Smith; Katharine H. Schneider [] []
Ending Poverty: “What’s Social Marketing Got to Do With It?”
–Nancy R. Lee; Philip Kotler [] [Google Scholar]