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: : : TOC : : journals

Relevant ARCategory:

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Direct-to-Consumer Advertising of Pharmaceuticals: Concepts, Issues, and Research
–Lawrence S. Silver; Robert E. Stevens; David Loudon [] []

Direct-to-Consumer Antidepressant Ads and Young Adults’ Beliefs ÂÜÀòÉç¹ÙÍøt Depression
–Soontae An; Hyun Seung Jin; Jane D. Brown [] [Google Scholar]

Direct-to-Consumer Advertising in Black and White: Racial Differences in Placement Patterns of Print Advertisements for Health Products and Messages
–LaVera M. Crawley; Lisa Hisaw; Judy Illes [] []

Direct-to-Consumer Advertising Skepticism and the Use and Perceived Usefulness of Prescription Drug Information Sources
–Denise E. DeLorme; Jisu Huh; Leonard N. Reid [] []

The Impact of Denying a Direct-to-Consumer Advertised Drug Request on the Patient/Physician Relationship
–Julia E. Blose; Rhonda W. Mack [] []

Consumers Responses to Coupons in Direct-to-Consumer Advertising of Prescription Drugs
–Nilesh S. Bhutada; Christopher L. Cook; Matthew Perri III [] []

Direct-to-Consumer Advertisements of Prescription Medications Over the Internet
–Joshua Fogel; Daniel Novick [] []

Representation of African Americans in Direct-to-Consumer Pharmaceutical Commercials: A Content Analysis With Implications for Health Disparities
–Jennifer Gerard Ball; Angie Liang; Wei-Na Lee [] []

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