Revisit: AMS 2010
Introduction
Academy of Marketing Science Annual Conference, Portland, OR, 26-29 May 2010, Services Marketing Track submission deadline 30 Nov
: : : Posting
The 2010 Academy of Marketing Science Annual Conference
Marriott Downtown Waterfront Hotel
Portland, Oregon – May 26-29, 2010
Services Marketing Track Submission Deadline: November 30, 2009
Services Marketing Track
This track invites papers and special session proposals covering a wide spectrum of service marketing and management issues. Topics of interest include, but are not limited to, service failure, service recovery, service guarantees, customer loyalty, customer / service employee interactions, service employee performance, e-services, the role of technology in service settings, and cross-cultural influences within the service environment. Both conceptual and empirical works are welcome and papers involving practitioners and/or and with direct implications for business are especially encouraged. Submit manuscripts and special session proposals by e-mail attachment no later than November 30, 2009 to either one of the co-chairs: Michael Tsiros (tsiros@miami.edu), Anne Roggeveen (aroggeveen@babson.edu), or Julie Lee (julie.lee@uwa.edu.au)
Michael Tsiros (University of Miami)
Julie Lee (University of Western Australia)
Anne Roggeveen (Babson College)