ÂÜÀòÉç¹ÙÍø

: : : TOC : : journals

Relevant ARCategory:

---

Is a “star” worth a thousand words?: The interplay between product-review texts and rating valences
–Alex S.L. Tsang, Gerard Prendergast [] []

Can marketing practice keep up with Europe’s ageing population?
–Nicholas J. Thompson, Keith E. Thompson [] [Google Scholar]

Examining the academic/commercial divide in marketing research
–Paul R. Baines, Ross Brennan, Mark Gill, Roger Mortimore [] []

Brand extension strategies: perceived fit, brand type, and culture influences
–Isabel Buil, Leslie de Chernatony, Leif E. Hem [] []

Examining the role of international entrepreneurship, innovation and international market performance in SME internationalisation
–Aron O’Cass, Jay Weerawardena [] []

Market orientation and enterprise policy
–Don O’Sullivan, Patrick Butler [] []

Differentiation and silver medal winner effects
–Albert Caruana, Leyland F. Pitt, Pierre Berthon, Michael Page [] []

Niche firms and marketing strategy: An exploratory study of internationally oriented niche firms
–Kjell Toften, Trond Hammervoll [] []

Dynamic capabilities: the missing link in CRM investments
–Stan Maklan, Simon Knox [] []

Female role stereotypes in print advertising: Identifying associations with magazine and product categories
–Emmanuella Plakoyiannaki, Yorgos Zotos [] []

Internal market orientation and its influence on organisational performance
–Vicent Tortosa, Miguel A. Moliner, Javier S nchez [] []

Advertising and promotions budgeting and the role of risk
–Douglas West, Gerard P. Prendergast [] []

High quality and low cost: the lean service centre
–Niall Piercy, Nick Rich [] []

Cross-national segmentation: An application to the NAFTA airline passenger market
–Edward R. Bruning, Michael Y. Hu, Wei (Andrew) Hao [] []

---