In-Store Decisions and the JM Blog
Introduction
Read and comment on "The Interplay Among Category Characteristics, Customer Characteristics, and Customer Activities on In-Store Decision Making" by Inman, Winer and Ferraro in JM, 73(5)
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Featured Blog on “Factors that Influence In-Store Decision Making"
Please visit the Journal of Marketing Blogs section to discuss the following article by Inman, Winer and Ferraro: “The Interplay Among Category Characteristics, Customer Characteristics, and Customer Activities on In-Store Decision Making.”
The URL for the blog appears below:
Free access to this featured JM article is available at:
Look forward to your participation/comments on this article in the JM Blog section of the JM website.
Sincerely,
Siva K. Balasubramanian
Journal of Marketing Website Editor
Harold L. Stuart Professor of Marketing and Associate Dean
Stuart School of Business, Illinois Institute of Technology
565 West Adams Street (Fourth Floor)
Chicago, IL 60661