TOC: Psych & Mar
Introduction
Psychology and Marketing, 26(12)
 : : : TOC
: : journals |
Relevant ARCategory: |
25 years of Psychology & Marketing: a multidimensional review
–Haseeb Ahmed Shabbir, Jon Reast, Dayananda Palihawadana [] []
Consumers’ inferences about quality across diverse service providers
–Anja Reimer, Valerie Folkes [] [Google Scholar]
Metaphor’s validity in marketing research
–Sonia Capelli, Alain Jolibert [] [Google Scholar]
Third-person perception and purchase behavior in response to various selling methods
–Nurit Tal-Or, Shiri Shilo, Talia Meister [] []
Effectiveness of price discounts and premium promotions
–Mariola Palazon, Elena Delgado-Ballester [] []