TOC: Mar Sci
Introduction
Marketing Science, 28(6)
: : : TOC
: : journals
Relevant ARCategory:
Optimal Sales Force Diversification and Group Incentive Payments
–Fabio Caldieraro and Anne T. Coughlan [] []
Self-Control and Optimal Goals: A Theoretical Analysis
–Sanjay Jain [] []
Empirical Analysis of Metering Price Discrimination: Evidence from Concession Sales at Movie Theaters
–Ricard Gil and Wesley R. Hartmann [] []
Dynamic Customer Management and the Value of One-to-One Marketing
–Romana Khan, Michael Lewis, and Vishal Singh [] []
Retailers’ Multichannel and Price Advertising Strategies
–Xubing Zhang [] [Google Scholar]
Estimating the Value of Brand Alliances in Professional Team Sports
–Yupin Yang, Mengze Shi, and Avi Goldfarb [] []
Business Models for Media Firms: Does Competition Matter for How They Raise Revenue?
–Hans Jarle Kind, Tore Nilssen, and Lars Sorgard [] []
Overselling in a Competitive Environment: Boon or Bane?
–Wei Shi Lim [] []
Comparative Advertising and In-Store Displays
–Greg Shaffer and Florian Zettelmeyer [] []
Is Persuasive Advertising Always Combative in a Distribution Channel?
–Chi-Cheng Wu, Ying-Ju Chen, and Chih-Jen Wang [] []