TOC: J Strat Mar
Introduction
Journal of Strategic Marketing, 17(5)
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: : journals |
Relevant ARCategory: |
Editorial
–Nigel F. Piercy; Carolyn A. Strong []
Marketing power and CMO power: could market orientation break the link? An exploratory case study
–Lucio Lamberti; Giuliano Noci [] []
Conceptualising and measuring defensive marketing orientation (DMO): some inaugural thoughts on assessing marketing’s place in `society’s doghouse’
–Tony Woodall; Stephen Swailes [] [Google Scholar]
Organizational preconditions supporting relationship management capability renewal
–Denise Jarratt [] []
Innovative marketing in SMEs: an empirical study
–Michele O’Dwyer; Audrey Gilmore; David Carson [] []
Managers of UK based SMEs’ perceptions of their overseas performance and competitiveness: a study of regular and sporadic internationalising firms
–Dave Crick [] [Google Scholar]
A relational approach of the supply function: an extension to the new ventures phenomenon in the small and medium enterprise (SME) context
–Jes£s Cambra-Fierro; Yolanda Polo-Redondo [] []