TOC: J Promotion Man
Introduction
Journal of Promotion Management, 15(4)
 : : : TOC
: : journals |
Relevant ARCategory: |
Advertising: An Exploration
–Elaine M. Notarantonio; Charles J. Quigley Jr. [] []
Overcoming Consumer Skepticism in Cause-Related Marketing: The Effects of Corporate Social Responsibility and Donation Size Claim Objectivity
–Yeo Jung Kim; Wei-Na Lee [] []
Joint Advertising and Brand Congruity: Effects on Memory and Attitudes
–Sang Yeal Lee; Fuyuan Shen [] []
A New Consumer Relationship Model: The Marketing Communications Application
–Alkis Thrassou; Demetris Vrontis [] []
Rational Versus Emotional Appeals in Newspaper Advertising: Copy, Art, and Layout Differences
–Leonidas C. Leonidou; Constantinos N. Leonidou [] []