TOC: J Mar Ed
Introduction
Journal of Marketing Education, 31(3)
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Relevant ARCategory: |
The Guest Editors’ Corner
–Sharyn R. Rundle-Thiele and Michael Jay Polonsky [] [Google Scholar]
Modeling the Constructs Contributing to the Effectiveness of Marketing Lecturers
–Arthur D. P. Sweeney, Mark D. Morrison, Denise Jarratt, and Troy Heffernan [] []
Can Australian Universities Take Measures to Increase the Lecture Attendance of Marketing Students?
–Sara Dolnicar, Sebastian Kaiser, Katrina Matus, and Wilma Vialle [] []
Experiencing the Product Life Cycle Management Highs and Lows Through Dramatic Simulation
–Glenn Pearce and John Jackson [] []
Poster Sessions in Marketing Education: An Empirical Examination
–Nicole Stegemann and Catherine Sutton-Brady [] []
A Case Study of Teaching Marketing Research Using Client-Sponsored Projects: Method, Challenges, and Benefits
–Liliana L. Bove and W. Martin Davies [] []
Do Business Students’ Culturally Anchored Values Shape Student-Driven or Teacher-Driven Learning Style Preferences?
–Ann Mitsis and Patrick W. Foley [] [Google Scholar]
The Development of Competent Marketing Professionals
–Ian Walker, Yelena Tsarenko, Peter Wagstaff, Irene Powell, Marion Steel, and Jan Brace-Govan [] []
Advertising Education in Australia: Looking Back to the Future
–Gayle F. Kerr, David Waller, and Charles Patti [] []