TOC: J Global Acad Mar Sci
Introduction
Journal of Global Academy of Marketing Science, 19(3)
: : : Posting
The Effects of the Perceived Motivation Type toward Corporate Social Responsibility Activities on Customer Loyalty
–Kyungjin Kim and Jongchul Park
The Effect of Price Promotional Information about Brand on Consumer’s Quality Perception: Conditioning on Pretrial Brand
–Minhoon Lee and Hang Seop Lim
How Can Non-Chaebol Companies Thrive in the Chaebol Economy?
–Nam Kuk Kim, Sanjit Sengupta and Dong-jae Kim
Marketing Standardization and Firm Performance in International E-Commerce
–Wolfgang Fritz and Heiko Dees
Interpreting Bounded Rationality in Business and Industrial Marketing Contexts: Executive Training Case Studies
–Arch G. Woodside, Wen-Hsiang Lai, Kyung Hoon Kim and Deuk Keyo Jung