TOC: J Direct Data Digital Mar
Introduction
Journal of Direct, Data and Digital Marketing, 11(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
Editorial
–Robin Fairlie and Derek Holder [] []
Media synergy comes of age – Part 2
–Don E Schultz, Martin Block and Kalyan Raman [] []
Search marketing yesterday, today, and tomorrow: Promoting the conversation
–Mike Grehan and James B Pettijohn [] []
Data quality is everyone’s business – Managing information quality – Part 2
–Tom Breur [] [Google Scholar]
What happened to strategic segmentation?
–Angus Jenkinson [] []
Waterstone’s – The IDM business performance awards 2008: Diamond Award winner campaign
–Kate Boothby [] [Google Scholar]
On good behaviour: An overview of the rules and proposals around behavioural advertising
–Victoria Hordern [] []
Who should regulate consumer credit advertising and sales?
–Zoe Hare [] []
Book Review
Powers of Persuasion: The Inside Story of British Advertising by Winston Fletcher
–Reviewed by Robin Hon Fairlie [] []