TOC: J Con Res
Introduction
Journal of Consumer Research, 36(4)
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: : journals |
Relevant ARCategory: |
Gaming Emotions in Social Interactions
–Eduardo B. Andrade and Teck-Hua Ho [] []
Opportunity Cost Neglect
–Shane Frederick, Nathan Novemsky, Jing Wang, Ravi Dhar, and Stephen Nowlis [] []
When Mental Simulation Hinders Behavior: The Effects of Process-Oriented Thinking on Decision Difficulty and Performance
–Debora Viana Thompson, Rebecca W. Hamilton, and Petia K. Petrova [] []
Variety Amnesia: Recalling Past Variety Can Accelerate Recovery from Satiation
–Jeff Galak, Joseph P. Redden, and Justin Kruger [] []
Emotional Persuasion: When the Valence versus the Resource Demands of Emotions Influence Consumers’ Attitudes
–Loraine Lau-Gesk and Joan Meyers-Levy [] [Google Scholar]
Seeking Freedom through Variety
–Jonathan Levav and Rui (Juliet) Zhu [] []
Why Do Consumers Buy Extended Service Contracts?
–Tao Chen, Ajay Kalra, and Baohong Sun [] []
When Uncertainty Brings Pleasure: The Role of Prospect Imageability and Mental Imagery
–Yih Hwai Lee and Cheng Qiu [] []
Effects of Temporal Distance and Memory on Consumer Judgments
–Yeung-Jo Kim, Jongwon Park, and Robert S. Wyer Jr. [] []
Distinctive Roles of Lead Users and Opinion Leaders in the Social Networks of Schoolchildren
–Jan Kratzer and Christopher Lettl [] []
Promotional Bundles and Consumers’ Price Judgments: When the Best Things in Life Are Not Free
–Michael A. Kamins, Valerie S. Folkes, and Alexander Fedorikhin [] [Google Scholar]
Escaping the Gift Economy
–Jean-S‚bastien Marcoux [] []
Nationalism and Ideology in an Anticonsumption Movement
–Rohit Varman and Russell W. Belk [] []
The Denomination Effect
–Priya Raghubir and Joydeep Srivastava [] []