SMA Proposal Winners 2009
Introduction
The Society for Marketing Advances 21st annual Doctoral Dissertation Proposal Award goes to Lauren Isabelle Labrecque, with Scott B. Friend and Jeonghye Choi also honored by SMA
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SMA 2009 Dissertation Proposal Competition Award Winners Announced
The Society for Marketing Advances (SMA) is pleased to announce the winners of its 21st annual Doctoral Dissertation Proposal Award. The award recognizes the best of emerging scholarship in marketing and related fields such as logistics/supply chain management. All submitted proposals were evaluated in a double-blind review process by at least three SMA members specializing in the dissertator’s area of research. In addition to cash prizes and SMA membership benefits, the winners presented their research in a featured special session at the recent Society for Marketing Advances annual conference in New Orleans.
Best Proposal Winner:
Lauren Isabelle Labrecque, Isenberg School of Management, University of Massachusetts at Amherst
“Competent Blue and Sophisticated Purple: Examining the Link between Color and Brand Personality” (Chair: George R. Milne)
Best Proposal Runner-up:
Scott B. Friend, J. Mack Robinson College of Business, Georgia State University
“Why Are You Really Winning and Losing Deals: A Customer Perspective on Determinants of Sales Failure” (Co-chairs: Danny N. Bellenger and James S. Boles)
Commercial Space and Customer Service Management Best Retail Proposal:
Jeonghye Choi, The Wharton School, University of Pennsylvania
“Internet Retailing: Online Demand Evolution over Space and Time” (Chair: David R. Bell)