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This is the first ELMAR announcement of online December Structural Equation Modeling (SEM) workshops using SmartPLS for faculty, practitioners, and students. We are conducting two online SmartPLS workshops, one on Dec 7-8 (9AM until 12:30PM EST); and the second on Dec 9-10 (6PM until 9:30PM EST). The cost for faculty and/or practitioners is $250 (USD). The cost for full-time students is $150 (USD) (using the discount code ‘student7’ while registering for the workshop). If you have any questions about registration, or seek a detailed agenda for the workshops, please read the message below and then contact Geoffrey Hubona at ghubona@cis.gsu.edu.

In cooperation with ELMAR posting this workshop notice, we are granting the first PhD student who contacts me by email at ghubona@cis.gsu.edu in response to this ELMAR posting a full scholarship to attend either workshop of his/her choosing. Of course, your email will be date and time-stamped so we will definitely have a winner ! In your email please state that you were informed about the workshops on ELMAR and that you would like to apply for the scholarship to attend.

In cooperation with: (1) the University of Hamburg () and SmartPLS (); (2) Radboud University () and PLS-School (); and (3) faculty at Georgia State University (), we are offering synchronous, live, interactive, video- and audio-supported online workshops for structural equation modeling (SEM) partial least squares (PLS) path modeling using SmartPLS. The live, synchronous, online workshops are conducted using the award-winning eLearning platform Elluminate Live! The purpose of the online workshops is to inform participants of the uses and applications of PLS path modeling using SmartPLS and to provide live, "hands-on" demonstrations of the basic and intermediate techniques of using SmartPLS.

Each workshop consists of two integrated sessions on two consecutive days. All that is required to participate is a fast, reliable Internet connection (not dial-up) and a set of inexpensive headphones with a microphone (cost: $13 anywhere). The registration fee for faculty to participate in the two integrated sessions is $250 USD. Registrants who provide evidence of current full-time student status are eligible for a 40% discount. There is no cost for participants to use the Elluminate Live ! platform. Participants will receive the SmartPLS software, all training materials, data sets, and slides from the training sessions, and access to high-fidelity reproductions of all of the presented live material after the workshop is completed (on Internet-provided recordings available free of charge for one month following the workshop). These workshop recordings are for individual participant use only, and include all video, audio and "hands-on" demonstrations and exercises.

There are two online SmartPLS Elluminate Live ! workshops scheduled for December, 2009.

1. December 7th and 8th 9:00AM until 12:30PM Eastern Standard Time (visit the following url to register:
   ); and

    

2. December 9th and 10th 6:00PM until 09:30PM Eastern Standard Time (visit the following url to register:
   ).

The content and agenda for the two workshops is identical and is described on the bottom of this page. Both workshops run for 3 ½ hours on two consecutive days. The only difference is that one is offered in the morning (on the East Coast of the United States) for the convenience of participants in the Eastern US, Canada and Europe, whereas the second is offered in the evening (on the East Coast of the United States), for the convenience of participants in the Western US, Canada, and the Pacific Rim countries, including Japan, China, Malaysia, New Zealand and Australia. Both workshops are limited to 22 participants each.

Faculty and practitioners may attend for a registration fee of $250 (USD). The registration fee is refundable (less a $25 processing charge) if the participant cancels his/her registration. Full-time students are eligible for a 40% discount upon registering (for a total cost of $150). Full-time students should use the discount code ‘student7’ (no spaces) when prompted during registration to realize the discount at checkout. If you register as a student, you may be asked to provide evidence of your qualifying full-time student status.

In addition to an introduction to PLS path modeling using SmartPLS, the following topics (in addition to others) are included:

CB-SEM vs. PLS-SEM
SmartPLS Visual Interface
Scale Development
Bootstrapping vs. Jackknifing
Blindfolding
PLS Algorithm
Theory Testing vs. Prediction
Assessment of PLS Path modeling estimates (measurement model and structural model)
        Reflective vs. Formative
Interpreting SmartPLS Output
Overall Goodness-of-Fit
Effect Size
Reflective vs. Formative indicators
Second-order Factor Models
Mediating Factors
        Assessing the effect Moderating Factors
        Product indicator approach
        Group differences approach
        Three-Way Interactions
        Determining strength of moderating effect
        Two-stage approach
Non-linear Effects
Multi-group Analysis
Heterogeneity, Segmentation and FIMIX-PLS

The workshop agenda approximates the following schedule. There are seven separate learning modules in each workshop, five of which conclude with a “hands-on” exercise using SmartPLS with existing data sets (provided).

DAY 1

1. Introduction to PLS, Latent Constructs, SEM and SmartPLS
2. Basic path modeling with SmartPLS
   Basic path modeling exercise – TAM model data
3. Evaluating PLS path models
   Model evaluation exercise – UTAUT model data

DAY 2

1. PLS algorithm, bootstrapping, jackknifing and blindfolding
2. Mediation
   Mediation exercise – Social presence model data
3. Moderating variables
   Moderation exercise – UTAUT moderating relationships
4. Second order models, multi-group analysis, heterogeneous data and FIMIX-PLS
   FIMIX-PLS exercise – UTAUT heterogenous data

Your instructor for these SEM SmartPLS workshops will be Dr. Geoffrey Hubona. Please send an email to Geoffrey Hubona (ghubona@cis.gsu.edu) should you have any questions about these SmartPLS workshops. More information about Geoffrey Hubona and his background may be viewed at .

Geoffrey S. Hubona
Associate Professor
Computer Information Systems
J. Mack Robinson College of Business
Georgia State University
Atlanta, Georgia

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