TOC: J Brand Man
Introduction
Journal of Brand Management, 17(2)
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: : journals |
Relevant ARCategory: |
The notion of relationship in branding
–T C Melewar [] []
Brand commitment in consumer-brand relationships: An investment model approach
–Yongjun Sung and W Keith Campbell [] []
The relationship between consumer involvement and brand perceptions of female cosmetic consumers
–Michelle F Guthrie and Hye-Shin Kim [] []
Valuating brand equity and product-related attributes in the context of the German automobile market
–Marc Fetscherin and Mark F Toncar [] []
Brand communications in fashion categories using celebrity endorsement
–Angela Carroll [] []
Destination branding for small cities: The essentials for successful place branding
–Keith Dinnie [] []