TOC: Intl Mar Rev
Introduction
International Marketing Review, 26(6)
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: : journals |
Relevant ARCategory: |
Affect and cognition as predictors of behavioral intentions towards services
–Anne Smith, Nina Reynolds [] []
A cultural paradox in authority-based advertising
–Jae Min Jung, Kawpong Polyorat, James J. Kellaris [] []
Intra-organizational factors and market orientation: effects of national culture
–Ahmet H. Kirca, G. Tomas M. Hult [] []
Distance factors and target market selection: the moderating effect of market potential
–Shavin Malhotra, K. Sivakumar, PengCheng Zhu [] []
Will ethical consumers sustain their values in the global credit crunch?
–Marylyn Carrigan, Patrick de Pelsmacker [] []